One of the best search engine optimization (SEO) strategies to rank higher on Google is to get backlinks from high-authority sites. This leads to higher domain authority for your site, increased rankings, and more web traffic, which ultimately boosts sales and brand awareness. To gain these sought-after links, you need to first have high-quality online content, but there are additional tactics you can use to earn backlinks, which well cover in the strategies below.
1. Start by Creating a High-quality Website
Start by Creating a High-quality Website
What We Like
- Producing high-quality content will naturally lead to more organic backlinks
- Having a good website instills confidence in others that your content is worth linking to
- Creates instant trust in your brand as a legitimate business
- No guarantee youll get backlinks from high-authority sites
- Requires ongoing maintenance and time investment to create and publish link-worthy content
- Any business needing to establish its online brand presence
- Promoting a brand and its products or services
- A hub for marketing content for all stages of the customer journey
Regardless of which methods you use to get backlinks from high authority sites, none of it matters if you dont have a quality website to link back to. Lackluster design, outdated content with broken links, and inaccurate or incomplete information doesnt look professional and may turn people away from your brand.
Wix has advanced tools for SEO to ensure your sites content gets found online.
The good news is that you dont have to do the design yourself or pay a high price to get a great-looking website. To design a site yourself with minimal effort on your part, use Wix . Its one of the best website builders for SEO thanks to its advanced tools. You can easily publish pages and unlimited blog posts and optimize your site for search.
For example, Wix is a top website builder for blogging . Its simple to add image alt tags, proper page titles, and integrate your social media and search engine tools, and secure sockets layer (SSL) encryption is included. Plus, Wix has industry-specific templates so you can quickly build a great-looking website with quality content that any other site would be happy to link back to.
For more guidance, check out our step-by-step guide to learn how to make a small business website . Also, if you find that you need graphic elements for your site like icons, a logo, and royalty-free images, use VistaCreate or Canva to source quality images and graphics for your website at no cost.
2. Publish Backlink-worthy Content on a Blog
Publish Backlink-worthy Content on a Blog
What We Like
- Quality evergreen content can produce backlinks virtually forever
- Gives high-authority sites of brands, bloggers, and journalists reasons to link to your site
- Establishes your brand as an authority
- Generates organic traffic to your site that increases over time
- No guarantee of high-authority backlinks
- Backlinks may be nofollow, providing minimal SEO benefit beyond traffic the link generates for your website
- New businesses that need to grow online brand presence
- Business leaders wanting to be seen as a thought leader
- Aspiring influencers
- Offering content for all stages of the sales pipeline from brand awareness to conversion and post-sale relationship marketing
One of the best ways to get backlinks from high-authority sites (as well as to generate web traffic among your target audience) is to publish high-quality content on your blog. Topic bloggers and brand websites that use content marketing to drive traffic always need fresh content, so when you have something thats relevant for them to write about, theyll be happy to link to it.
Start with keyword research to ensure youre using keywords in your online content that targets the type of search traffic you want to attract. Then write content that makes sense for your brand, website, and audience. You can then create and send pitches asking for an SEO backlink (i.e., not a nofollow link) via email to other websites that might have an interest in your content.
Not sure what types of content you should create and publish? Try coming up with keyword-rich content that inspires emotion, such as:
Emotion is powerful because it taps into a more instinctive part of the brain. In other words, it doesnt generally require cognitive function for someone to understand the messaging. A study featured in the book Brand Immortality found that emotional content is twice as effective. So, rather than simply writing about your product or service, try to tap into how your product or service makes a person feel.
There are many content marketing and local SEO tools to help you find and manage keywords, SEO tactics, and other website optimization methods. For example, try Semrushs free keyword research tool to target location-specific keywords, and upgrade to get full access to competitor insights and content ideas.
If you are looking for more than help finding keywords, you can find affordably priced professional SEO content writers on Fiverr who know how to earn backlinks for your website. While it might take time to find a freelance writer who can write for your brand or industry, it could be the most time and cost-efficient way to add backlink-worthy content to your website on an ongoing basis.
3. Add Your Website to Online Directories
Add Your Website to Online Directories
What We Like
- Long-term strategy to build domain authority and site traffic
- More ways customers can find your site online–increases your website’s visibility
- Can help build your brands presence in your industry
- Takes time to add and monitor listings, and to see results
- Lots of competition, depending on industry or directory
- Any business that wants to get found online
- New businesses that want to establish credibility in a market or industry
- Targeting niche and local audiences
Submitting your website to online directories is an effective way to get your site noticed by search engines and potential customers. When you submit your site to a directory, you are essentially telling the directorys editors that your site exists and that it is relevant to their audience. Learn which are the best online business directories to list your company in.
Listings help your site get more traffic and visibility in the search engine results pages (SERPs). Many of these directories have high authority with Google, so the backlinks earned also help your SEO, in turn improving your websites search engine ranking. In addition, submitting your site to relevant directories can also help build brands online presence and credibility.
If youre looking for a way to get your site noticed and improve your chances of ranking well in the search engines, submitting your site to online directories is a great place to start. However, its just one of many easy website marketing strategies you can use to get more website traffic.
4. Publish Customer Success Stories & Case Studies
Publish Customer Success Stories & Case Studies
What We Like
- Acts as a positive review or testimonial and defacto endorsement
- Good chance customers featured will share your content a link via social media, email, or on their website
- Builds trust with prospects
- Hard to find customers with strong domain authority to build backlinks
- Identifying which stories to write writing them takes time
- Businesses looking inspire trust with prospects and increase customer loyalty
- Getting quality SEO backlinks
- Increasing traffic from links shared on social media or email
- Getting backlinks by sharing stories or testimonials from customers with large social followings (and high-authority websites)
Many businesses feature customer success stories in the portfolio section of their websites to inspire trust in a product, service, or brand. Its a common practice for both business-to-business (B2B) and business-to-consumer (B2C) companies to request testimonials to include when writing a case study about a client.
These types of stories usually include links to the clients websites, which also gives them a boost in web traffic and SEO. Additionally, featured customers may write something about your business on their website, giving you a quality backlink to help your sites authority with Google.
Aside from the possibility of getting backlinks from high authority sites, customer success stories should be search-optimized with strategic keywords so you also benefit from organic web traffic. The information in the customers success story helps prospects see the practical value of your offering and brand.
5. Publish an E-book
Publish an Ebook
What We Like
- Highly valuable content for prospects or others in your industry
- Potential to build many backlinks to high authority sites
- Long shelf life
- If you get a lot of low-quality backlinks, it can negatively impact your sites rankings
- No guarantee people will actually read your e-book or link back to your content
- Research and writing process usually takes longer than writing blog articles
- Lead generation tool for B2B businesses
- Businesses wanting to educate prospects about products or services
- Building thought leadership in a market or industry
- Getting backlinks from high-authority sites through citable content
- Increasing email open and click through rates with the promise of something of value
- Generating site traffic from social media and press releases
Publishing e-books is an effective way to build backlinks. By creating an e-book and making it available for free on your website, you encourage other high-quality websites to link to your e-book as a resource. The backlinks and additional traffic both help to improve your websites search engine ranking and visibility.
Plus, since e-books are usually published as PDFs, they are easy to link to and can be shared quickly and easily via social media and email marketing . In addition, your e-book can link to other content on your website, driving additional traffic to your content and boosting your sites SEO and rankings.
E-books can be produced for any stage of the sales pipeline , but are often used to generate subscription lists and qualified leads. Typically, e-books can potentially be created for a wide range of content needs. For example, you could publish an ebook with a top 10 tip list, trends, or statistics. You can also repurpose content, such as turning a series of articles into a downloadable e-book guide.
Ideally, you will use multiple methods to bring attention to your e-book. For example, you could create and distribute a book press release to get the word out, send an email to your contact list, and share a link on your social networks.
6. Get High-quality Backlinks From Social Media
Get High-quality Backlinks From Social Media
What We Like
- Increases website visibility across social media channels
- Ability to add content links in posts
- Drives traffic to your site
- Fairly easy to track efforts
- Effective social media marketing requires continual time investments
- May need to hire a social media manager for better engagement
- Most links on social networks are nofollow backlinks by default (minimal SEO benefit)
- New businesses looking to establish and grow brand presence online
- Increasing brand awareness with targeted audiences through organic and paid social
- Local marketing and advertising
- Attracting and engaging with customers via social media
- Any business that wants to cover all their bases for lead generation and nurturing
Even if all you do is create a Facebook business page and include your website URL in the about section, thats a backlink (albeit a nofollow one) from one of the top sites in the world. You should do this for Twitter, Instagram, LinkedIn, TikTok, and any other social media site you join. Plus, there are other ways to drive traffic to your site and get more backlink opportunities if you use social media effectively.
Add your website URL in YouTube video descriptions to give exposure to your site.
Share the content from your site in social media marketing posts. When any of your followers like it or share your posts, your business has a greater chance of being discovered by new customers. Theres also a chance that a follower or influencer may like it and choose to give your content a backlink from their own sites and social media.
To optimize your social media efforts, post on a regular basis and engage with your audience to build loyalty and trust. Dont forget to add your link to any video you upload to YouTube, one of the most-watched and linked-to sites ever.
7. Write Guest Posts With SEO Backlinks
Write Guest Posts With SEO Backlinks
What We Like
- Introduces your brand to new audiences
- More likely to get a follow backlink
- May result in additional backlinks from others who discover your guest posts
- Potential for more guest post opportunities
- Process of finding sites for guest posts and pitching ideas can be daunting
- Time-consuming to write unique content
- Any business that wants to build brand awareness by reaching a new, but similar audience
- Businesses that rely on content marketing to drive traffic to their websites
- Business professionals wanting to be seen as thought leaders
Guest blogging is an excellent way to build backlinks, bring traffic to your website, and introduce new audiences and potential customers to your business. Keep in mind that its important for your guest posts to be published on high-authority websites. Otherwise, you run the same risks of penalization with Google as you would with other methods that generate backlinks from spammy sites.
To get started guest blogging as a way to get backlinks from high-authority sites, create a content marketing plan :
- Create goals for your guest posts: Ask yourself what your post should do beyond acquiring a backlink from a high authority website (e.g., brand awareness, attract new site visitors, add subscribers, etc.).
- Find like-minded blogs or sites: Make a list of the top-quality ones. Use tools like Semrush to see a websites domain authority and who they link to when deciding if its a good fit for your content.
- Reach out to site owners: Its time to build relationships. Find a common denominator between your business content and theirs. Share their content and tag them on social mediashow them youre interested in their business or blog.
- Send a guest post pitch: Once youve established a connection with a blogger or site owner, create and send your pitch to see whether they will let you write a guest post for their blog. If the answer is yes, go on and write your guest post.
- Create the content for your guest post: Do this yourself, or hire a freelance writer from a platform like Fiverr to ghost-write the piece for you. Make sure to include your bio and a link to your website. Many times youll be able to include a link in the content and in your bio, giving your website two quality backlinks to improve SEO.
- Promote your post: Promote the post to your own audience on social networks, in email marketing, or even in links as part of new content on your site to drive traffic to your guest post. Its good for both of you and solidifies your relationship, so you could get more guest post opportunities in the future.
Pro Tip: Use Semrushs SEO Content Template to get a list of suggestions for the best websites to earn backlinks from based on your target keywords.
8. Find Broken Links on Other Websites
Find Broken Links On Other Websites
What We Like
- One replaced broken link could give your site multiple backlinks
- Reach an established audience that already trusts the original linking site
- Takes a very long time to do and see results
- Site owners may not want your replacement content
- Businesses that have (or are willing to create) content for specific outdated content
- Complementing or expanding your websites content marketing strategy
Youll find websites in your industry or audience niche with blog articles that contain a significant number of links to other websites such as statistic articles and listicles. Not every site does diligent site maintenance, however, and over time many end up with content that has broken links. These broken links can be a valuable way to get high-quality SEO backlinks.
Researching broken links takes quite a bit of time and effort, but the return on this investment can be well worth it. A piece of content that has even just one broken link (taking people who click on it to a 404 error page) could have multiple other sites linking back to that same tidbit. By giving the site owner an unbroken new link for the anchor text, your site could be the recipient of a lot of new traffic and backlinks.
To obtain backlinks from broken links, identify websites that have high domain authority and content with lots of links. You can use Semrushs site auditing tools to check a sites domain authority and to identify broken links on the websites you would most like to earn a backlink from.
Semrushs site audit tool showing broken links for potential SEO link building.
If you have relevant content for one of these broken links, reach out to the site through email or an email contact form suggesting they replace the broken link with a link to your content. If you dont already have content, add a new article to your blog and then reach out suggesting the link replacement.
Broken links on a website negatively impact user experience, which in turn hurts SEO. So its beneficial for the site you want a backlink from if youre able to suggest an easy fix for a broken link.
If the site wont replace the broken link with your content, they might be open to letting you write a guest post on a topic relevant to their article. Aside from Semrush, try out some of the other top SEO audit tools you can use to make your site rank higher in Google search results.
9. Comment on Blog Posts & Forum Websites
Comment on Blog Posts & Forum Websites
What We Like
- Reach your target audience in an approachable, organic-feeling way
- Valuable comments stay in articles comments section (and so does the link to your site)
- Researching opportunities may require more time and effort than you can invest, so you might need to hire someone
- Comments with links may be automatically removed, or links might be removed
- Comments might be deleted at a set time (e.g., 3 months) or a site might turn its blog comments off
- Links may be no follow by default
- Businesses that offer solutions easily explained to customers on blogs and forums
- Businesses that want to establish themselves as experts in their industry
The process of how to get backlinks from high authority websites from blog comments is like relationship-building. You wont get far by just posting your link in every related industry blog or forum (youll probably just be marked as a spammer). To make blog or forum commenting work as a backlink strategy, make sure every comment you post is conversational and valuable, and not overly promotional.
First, find blogs, forums, and Facebook groups that make sense for you to follow or belong to, and then join in the conversations. Dont try to include a link in every post or response you give. Youre commenting to offer valuable knowledge or help with a pain point.
People are quick to spot low-value comments and spam, so always post with authenticity and real value, although this may be quick and easy or time-consuming and challenging. If adding a link to content on your site makes sense, go for it. Otherwise, wait for someone to ask what your business provides.
Try sharing links in forums that are related to your niche.
If you have the time to devote to commenting yourself, go for it. If you cant devote time to commenting on blogs and forums, you may need to hire someone to do so on behalf of your business. If you do want to outsource, you can find virtual assistants on Fiverr to help find opportunities and post comments for you.
10. Send Out Press Releases
Send Out Press Releases
What We Like
- Easy to target journalists relevant to your area or industry
- Ability to cast a hyper-local, regional, or national net
- One press release can result in multiple backlinks
- Links may only be temporary if the article is only published for a set period of time
- Content might only be published in print or shared on TV or radio, which wont generate SEO backlinks
- Media outlet backlinks will often be nofollow by default
- Brands that have a timely, newsworthy event coming up
- Businesses that have newsworthy announcements
- A local advertising strategy for businesses holding events
When you have a newsworthy event like a new product or service, support for a charity or community event, or a high-profile new hire, publish a press release . Its a great way to offer content to journalists who write about your industry or location, like local newspapers, magazines, and TV stations. In return, youre likely to get backlinks when articles about your event or piece of news get published online.
Your press releases copy should include targeted (search optimized) keywords, a link to your homepage, and your business info. Send your press releases to a variety of journalists and bloggers, so long as your press release is relevant to what they write.
Alternatively, consider using a professional press release distribution service to target journalists and publications by audience and location to increase your odds of getting published and landing more coverage. The more outlets that publish your content, the more inbound links you can get. Here are some of the top press release distribution services:
- Newswire : Best press release distribution for maximum exposure within a specific location, such as a city, state, or region
- eReleases : Best service for professional press release writing, and for reaching a targeted audience
- Fiverr : Most affordable press release writing & distributioncombo plans starting around $40
11. Find Unlinked Mentions To Build Backlinks
Find Unlinked Mentions to Build Backlinks
What We Like
- Often easy to find unlinked mentions
- Getting a backlink usually isnt hard
- No need to move slowly and build a relationship (but this can help for long-term benefits)
- Sites might not agree without incentives like a reciprocal backlink or review
- You might get a nofollow link (less SEO backlink benefit)
- Businesses likely to have been mentioned on other websites or news articles
- Businesses wanting a quick outreach strategy for building SEO backlinks
Unless your business is brand-new, theres a chance that someone on the internet has heard of your company and mentioned your brand, product, or servicewithout linking to your website. This is a huge opportunity to reach out to those advocates and request that they link to your site, so you can get a free SEO backlink.
Finding unlinked mentions to build backlinks from high authority sites can be as easy as searching Google to find mentions of your business name. Then create an outreach campaign to ask for a link, which should be easy enoughafter all, theyre already mentioning you in their content. You can simply use a Google search to find mentions, or use the BrandMentions app, which makes it easy to find mentions of your business across the internet.
Keep track of those you contact and any new backlinks you get as a result. One of the best tools for tracking all your search optimization efforts, including SEO backlinks is BrightLocal . It includes a citations builder, backlink checker, and reputation manager all in one place.
12. Write Testimonials for Other Sites
Write Testimonials For Other Sites
What We Like
- Testimonials are often shared on social media and in other marketing content (e.g., brochures, advertisements)
- Creates brand awareness and trust
- May produce a reciprocal backlink
- Testimonial may not be used
- Lower odds of getting a backlink than guest blogging
- Business owners who use products or services they can offer opinions on
- Small businesses that want to show support for organizations that align with their own mission
Unlike requesting a testimonial from customers or clients, writing a testimonial for other sites is much easier. Theyre quick to write, plus, what business doesnt want to receive positive feedback about their product or brand? You dont even have to be a good writer to write a testimonial thats effectivejust be honest and straightforward.
Research your industry to find like-minded organizations, or start with the businesses your company already buys from. Then write your testimonial and submit it, along with a photo of yourself or your business logo, and include a short bio with a link to your site. If the website publishes your testimonial, youll have a long-lasting backlink that could improve your SEO.
Writing testimonials for other sites can be a backlink building strategy that you can use.
13. Use HARO To Get Backlinks From High Authority Sites
Use HARO to Get Backlinks From High Authority Sites
What We Like
- Easy and free to use
- Can result in high-authority SEO backlinks from news sites
- Opportunities for you to be featured on top news websites and blogs around the world
- Can take a lot of time and effort
- Requires you to be proactive to find opportunities to participate
- No guarantee your submission will get published
- Backlinks from news sites are often nofollow so SEO benefits are minimal
- Small business owners who can speak with authority on niche or multiple topics
- Complementing an inbound content marketing strategy
Help a Reporter Out (HARO) is a public relations tool used by businesses, professionals, site owners, bloggers, and journalists. Using HARO, media professionals and marketers request submissions for specific story ideas, new products or services, industries, and so on.
HARO email subscribers then have the opportunity to identify queries they have the expertise to answer and submit a response. Essentially, its a network that connects those who need topical content with those who can provide it.
Creating an account on HARO is free and its easy to use. As an expert, you simply respond to queries for topics and industries youre an authority on. Each day youll get emails with new queries you can respond to with a quote, a short bio reflecting your expertise and qualifications, and a link to your website.
When relying on your response or expertise, bloggers and reporters will usually include a backlink to your site to help prove your authority and their fact-checking. Its a win-win where they get the information needed to write their content and you get the potential to build backlinks from high domain authority sites.
14. Guest Star on Podcasts
Guest Star on Podcasts
What We Like
- Lots of podcast options
- Easy to get a backlink
- Creates brand awareness
- Requires development of a pitcha unique or compelling reason to feature you on the podcast
- Requires you to be comfortable being interviewed or speaking live
- Small business owners who are good at public speaking and storytelling
- Topic authorities who are comfortable talking about them in-depth in front of an audience
Podcasts are a very popular medium businesses use to promote products and services. There are so many out there that youre sure to find more than one in your industry. Most podcasters also have a website with extra text-based content such as footnotes, and information about each episode. Its a great place to get a backlink.
Podcasts can be used as opportunities to get SEO backlinks.
Just as you would with bloggers, journalists, and other site owners, research podcasts to find those whose target audiences align with that of your business. Strike up a conversation with the podcaster and build a relationship.
Once you have a rapport, send your pitch and you may be the next featured guest on their podcast. Be sure to provide a bio that includes a link to your website, or ask for the backlink to be added to the podcasts description or credits.
15. Invite Bloggers To Do Reviews
Invite Bloggers to Do Reviews
What We Like
- Getting backlinks from high authority blogs
- Endorsements from online influencers
- Potentially more affordable than traditional advertising
- Easy to track the efficacy of your efforts
- Expensive compared to publishing link-worthy content
- Outreach can be time-consuming
- May take a while before content is created
- Businesses that can send products to bloggers or influencers for free
- Businesses with services or tools reviewers can use for free and ability to pay influencers or offer exclusive discounts to their audience
Sending bloggers free products or free trials to services is fairly easy to do and many businesses find success with this method of influencer marketing. It will usually mean a guaranteed backlink for your website if the blogger or influencer agrees to review the product or service free as content for their followers.
Follow the same method as when building relationshipscreate a connection before asking for a review. For top bloggers, YouTube reviewers, and Instagram influencers, getting your product free may not be enough. Consider how you can sweeten the deal, like offering their audience an exclusive discount or paying the influencer for their effort (and access to their valuable audience).
16. Build Relationships & Ask for Links
Build Relationships & Ask for Links
What We Like
- Networking within your industry can lead to partnerships
- One good link can lead to more (others may link out to your site after seeing your link on a high-profile site)
- No guarantee of getting a response or a backlink
- Bloggers may apply nofollow to your backlink, which limits the SEO benefit
- Businesses that offer products or services that pair well with other specialties in an industry (i.e., bridal jewelry, event planners, and photographers and videographers in the wedding industry or real estate agents, mortgage lenders, and property appraisers in the real estate industry)
Sometimes the process of knowing how to build backlinks for SEO can be as simple as asking. For example, there are bloggers and influencers looking for brands to suggest to their followers and yours might be just the right thing. There are also sites out there that publish roundup articles, listicles, and directories of the best businesses in the industry.
Your products may speak for themselves, but its still a good backlink strategy to reach out and build relationships personally with those who run sites from which you want a backlink. Get started by finding websites that are relevant to your industry. For example, a jeweler who designs unique wedding bands could search online for blogs and sites that offer wedding, bride, and groom-related products, services, and content.
Reach out to blog owners to strike up a conversation about your shared industry and mention a piece of their content you liked. Once you build rapport, you could suggest a content idea that could work for their blog that combines your shared interests, such as floral design on wedding bands to match the couples floral arrangements (if youre reaching out to a florist).
Reach out to bloggers and influencers to get SEO backlinks
You can use customer relationship management (CRM) software like HubSpot for free to organize and maintain relationships with clients, but its also useful for contacts like bloggers and writers who can help you build backlinks. Keep and refer to notes about each relationship to make it easy for you to reach out regularly and continue building relationships.
17. Outsource Link Building
Outsource Link Building
What We Like
- A hands-off approach to building backlinks
- Easy to do and may see results more quickly
- Can focus efforts on quality over quantity
- Can negatively impact your site if you dont use a company that follows best practices
- More expensive than do-it-yourself (DIY) methods like finding broken links, but far less time consuming
- Businesses that have the budget to outsource link building
- Those who dont have time, internal resources, or skills needed for a backlink building strategy
Rather than devoting the time and effort it takes to build backlinks yourself, you can outsource link building to a freelance professional or a link-building business. Consider a top digital marketing agency like Hibu to get a good link profile for your website. Hibu offers a variety of services to help improve your SEO from affordable smart site development to link-building, citations, listings, and website SEO.
SEO Backlink Building Statistics & ROI
Backlinks (a link from one website to another) are a top ranking factor with search engines like Google. The more high quality backlinks a website has, the higher it will rank on search engine results pages (SERPs). In turn, this leads to more website traffic and more business. Backlinks can also help improve your websites search engine optimization (SEO) and boost your domain authority.
There are many benefits of getting backlinks from high authority sites, and some of them include:
- Higher search rankings
- Increased website traffic
- Improved brand awareness
- More visibility in online search
- Higher domain authority
Here are some backlink statistics to keep in mind regarding the return on investment (ROI) of an effective SEO link-building strategy:
- What Posts, Why Posts and infographics receive 25.8% more links compared to videos and How-to posts.
- Long-form content gets an average of 77.2% more links compared to short articles. Articles longer than 3000 words are the most ideal for backlink building.
- Companies that engage in blogging receive 97% more backlinks to their site.
- The No. 1 ranking pages in search results get an additional 5% to 14.5% more dofollow backlinks from new websites each month.
- More than 66% of pages on the internet have zero backlinks pointing to them and another 26% have links from three websites or less.
Frequently Asked Questions (FAQs)
What are backlinks in SEO?
Backlinks are simply links to your website from other sites. They can help or hurt your websites SEO. Backlinks from high-quality websites (websites with high domain authority with Google) help your site rank higher in online search. Conversely, backlinks from low-domain authority websites (e.g., spammy websites or sites using SEO tactics that Google disapproves of, like keyword stuffing or paid link farming) can cause your site to rank lower.
What types of backlinks have the most SEO benefit?
When a website that has high domain authority links to your site without adding a nofollow tag, its authority is passed on to your site. This is a dofollow or follow link, and these types of links provide the most SEO benefit for your site.
If a nofollow tag is added in the links HTML code, authority isnt passed to your site, but the link may still have SEO benefit by promoting traffic to your website. Link-building is important, but its just one way to improve your websites SEO. Learn more in our overview of search engine marketing (SEM) .
Can I rank on Google without backlinks?
It is possible to rank on Google without backlinks but you have to employ other game plans. As with any sound SEO strategy, start by publishing quality content on your website. Target long-tail keywords that are easier to rank for, get customer reviews on your Google Business Profile , and make sure your citations and business listings are accurate across the internet. Those are just a few ways to rank higher in Google (even if you dont have a lot of high authority backlinks).
Getting quality SEO backlinks can be time-consuming and challenging. It involves forging partnerships and relationships, performing outreach, and publishing link-worthy content on your website. However, when increased web traffic from links and organic search produce new leads and customers for your business its well worth the investment.
If you need help, companies like Hibu that specialize in link building can help you build backlinks to help your site land at the top of search results affordably. Get a free consultation to find out what Hibu can do to help improve your sites SEO to drive more traffic and sales.
How do you increase backlinks
10 Smart Ways to Earn or Build Backlinks to Your Website
- The broken-link building method.
- Backlinks through infographics.
- The advantage of guest articles.
- Spy on your competitors.
- Build internal links.
- Promote your content.
- Write testimonials.
- Contact journalists and important bloggers.
How do I do backlinks for SEO
- Step One: Find What People are Linking to. The first step in getting amazing backlinks is to ferret out the sites that already have fantastic backlinks and scrutinize their link profiles.
- Step Two: Find Out Who’s Linking.
- Step Three: Find Out Why People are Linking.
- Step Four: Create the Bait.
- Step Five: Pimp Your Content.
How do I improve backlink quality
8 Smarter Ways to Earn Quality Backlinks
- Replicate competitors’ best backlinks.
- Analyze competitors’ mentions.
- Build backlinks with infographics.
- Guest blogging.
- Build a solid internal linking structure.
- Outreach and promote your best content everywhere.
- Give interviews.
- Broken link building.
How can I get more backlinks for free
12 Ways to Get Free Backlinks for Your Business This Month
- Analyze Your Current Backlink Profile (The “Second Serving” Technique)
- Ask Your Friends for Backlinks (the Right Way)
- Reach Out to Industry Publications and Websites.
- Repurpose Your Content.
- Appear as a Guest on Podcasts.
- Write High-value Comments on Websites.